Big data, big schmata. It’s all about intimate data. Big data has been around for a while - now it’s time to drill down to uncover more meaningful data. The precision of AVA is becoming more and more necessary in order to address ROI concerns and appeal to the aggressive advertisement accountability demands we’re facing. Retailers are starting to ask themselves not only if a campaign is successful, but where it’s successful, when it’s successful, and - most importantly - why. AVA provides you with the data you need to measure comprehensive campaign efficacy through demographic, behavioral and emotional responses.
Learn more about the state of AVA technology and how itcan help your digital signage campaign by downloading our whitepaper on How Anonymous Video Analytics Is Transforming Digital Signage.